Horror Poster Analysis 2

Paranormal Activity (2007)

·        Horror/mystery

·        After moving into a suburban home, a couple becomes increasingly disturbed by a nightly demonic presence.

·        The victims on the poster are the two characters which are in bed looking terrified towards an open door where you can see the shadow of a person on the door.

·        The victims is a young couple and they look threatened and possibly in danger.

·        The colours which have been used are black, blue and red. The colour blue gives the poster mystery whereas the black and red colours are the typical horror film colours.

·        They have used selling lines on the poster such as “One of the scariest at-home viewing experiences ever!” and ‘What happens when you sleep’?

·        The target audience is people between the ages of 18-30.