Horror Poster Analysis 3

Scream (1996)

·         Crime/horror/mystery

·         A masked killer begins murdering teenagers in a small town, and as the body count rises, one girl and her friends contemplate the "rules" of horror films as they find themselves living in a real-life one.

·         Tag Line- Someone has taken their love of scary movies one step too far. Solving this mystery is going to be murder.

·         The poster for scream is very clever as the mask of the killer is shaped like a knife at the bottom as you can see the light gleaming off the sharp knife. This suggests to the audience before they’ve even watched the film that there is going to be murders.

·         The colours which are used are black, red and white. Having this black background makes the white and red text stand out to the audience and although the poster is very basic, it catches the eye of the audience.

·         The target audience for this film is teenagers as teenager girls are murdered in the film.

·         The title uses the number ‘4’ instead of the letter ‘A’. This suggests that this is the 4^th movie in the ‘scream’ series. The letter ‘M’ has also been adapted so it looks similar to a knife (this connotes killing and death) if you look at the middle of the ‘M’. This helps to identify the film as a horror movie.

·         The background is all black with a slight glow coming off the main image. The black background fits the horror genre very well because a very common fear amongst humans in the dark, so by giving the poster a black background it makes the consumer feel uneasy and perhaps a little scared.